The Serif with QLED Technology and unique design adds another level of sophistication to your space.
Ambient Mode and unique stand lets you transform your TV and use it in new ways. Stand included with purchase.
Designed for every place, at every moment, from every angle.
World's No.1 TV brand 14 years running
Beautifully Designed + World Class Technology… If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function.
Your home, unlimited possibilities
360 All Round Design
Enjoy the view of your TV from all angles—and we don’t just mean the screen. The Serif looks beautiful from front to back, side to side, and can elegantly decorate any space.
Unlike conventional TVs, it doesn't belong next to the wall
Detachable Floor Stand
Place The Serif anywhere in the room. It comes with an elegant easel stand that perfectly pairs with its stylish frame. Perfect for smaller spaces, the option to remove its legs makes it all the more versatile.
New ways to enjoy content
NFC on TV
When you need some music, just tap and listen.
Bring more than a billion colors to life
Beyond the black screen
Watch your TV virtually disappear into the walls of your home. Ambient Mode+ mimics the wall behind it and elevates your space by turning the screen into décor, artwork, the weather, today's headlines, and more.
100% Color Volume with Quantum Dot*
With 100% Color Volume,* Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.